How to sell products on Instagram
When we talk about social media marketing, Instagram has become a critical business platform in a while. People start taking an interest in the following brands and discovering new products through this platform.
Now here arises a question of how to sell products on Instagram? Here are some steps which tell you the complete details of this question. Actions are the following:
1: Make a business Instagram profile:
You should know here how to create a business account or how to switch your Instagram profile to a business profile. Here is the answer to it.
- Log into Instagram and make your account.
- Then, log into your account and tap the button at the top right of your screen.
- Then, go to the setting at the bottom right.
- Scroll down till you find out the option “Switch to Business Profile” and click it.
Now, your account has switched to a business account. You can switch back to your account by going back to the same way.
A business profile has some features that a personal profile doesn’t have. You can get access to analytics. You can also add the links to your Instagram stories. After switching to a business profile, you can start selling your products.
2: Post daily about your product’s features:
Make a habit of posting about the parts of your product. It will build a pattern in your audience of viewing your product regularly. Tell your community members about the hard work and passion you give to your product’s manufacturing in your posts.
Show all aspects of your product, including color, size, and material. Tell your customers to buy your posts the process behind the manufacturing of your work.
Instagram posts are a great place to start your product selling.
For example:
Suppose you want to sell plastic products, brass products, shoes, watches, and ceramic tiles. Go, and make a fantastic post about the features of these products separately that contain their color, size, texture, and design in detail.
3: Do the best practice of Instagram hashtags:
If you want to get the best results from your Instagram marketing, you need to know the use of the hashtag. By merely adding word after the # sign. In this way, you can convert any word or sentence into a clickable word and sentence.
Now you need to know about different types of hashtags.
There are certain types of hashtags for getting the best result from Instagram marketing. These are the following:
Brands should have branded hashtags for writing them in their posts—for example, #lomography.
They are a significant type of hashtags that are very popular among most of the people. For example #ilovemyjob
They are not similar to general appeal hashtag. It will be accommodating to get more traffic.
Do more practice to hashtags because they are essential to determine your success on Instagram?
4: Create product links and add in your bio:
Make product links on Instagram. In this way, your customers can easily find it. Now Instagram doesn’t allow the product links in the caption, but you have several options. You can put your product link in stories and bio.
When you add the product link in your bio, it becomes easy to get customers clicking to your sales page.
Adding links in the bio helps in driving traffic from your Instagram to your website. People can easily approach your selling website. Here, you will know about the link in bio tools.
A Smart bio is a free and easy link in bio tools for all your selling products. After setting your smart. Bio, you can create a URL along with your website. You can create a branded URL through it.
Other links in bio tools allow either static button links or Instagram posts. But with that tool, you can choose both options.
5: Make your product-related Instagram stories:
Instagram stories are short-lived videos and photos that disappear within 24 hours. Now, they have become an essential part of this platform.
Here, you can see how you can use Instagram stories for your product selling.
- Make a film on product benefits:
You should make a short and reasonable film on your product benefits. Instagram doesn't allow a long video for product promotion and divides your story into 10-sec parts.
- Share customer’s reviews about your product:
When you share positive and satisfying thoughts about your work on your Instagram stories, the new customers want to use your product and experience its benefits.
Instagram allows you to go live on your mobile phones. You can directly interact with your customers and get their reviews about the product. They can ask different questions about the product, and you can answer them live.
6: Increase the duration of Instagram’s stories by Highlights:
As Instagram stories can't show after 24 hours and lead to the loss of content, Instagram enables us to create highlights. Highlights remain on your profile page, and a customer can see them anytime from your profile.
You can create highlights to get the best results from your product selling. It has become straightforward for your community members to get their needed content from your profile.
You can select any story to add it to your highlight and name the highlight. You can change it anytime by doing some editing.
Story highlights are a perfect indicator to show all about your product. You can also add highlights covers- any image or icon can be added to represent your story's topic, which is saved inside. You can even name the highlight.
If you activated the archive option, your stories are automatically saved in the archive section. It will help you to choose which information to be added to highlight. Now you have completely understood story highlights on Instagram and their essential role in your business's success.
7: Use your product’s attractive images:
Make your product’s images and mockup designs and post them. It will help to engage your customers. Several types of images are trending on Instagram in 2020. Some types are:
- Seasonal images
- Content from influencers
- Motivational pictures
- Giveaway promotions
- User-generated content
- Creative images
There is always one thing that is observed that the quality of the image helps to increase engagement. Here, you will see some tips to make an engaging picture:
- Bright image
- Lots of background space
- Always use one dominant color.
- Use some shadows or ridges.
The attractive product image will make your customers show interest in the product sell.
8: Make the product’s fantastic boomerang videos:
If you don’t want to write any more then, you can take advantage of boomerang videos. Instagram allows you to make 1-sec fun animation of your product. Now you need to know how to make a boomerang and use it as your Instagram marketing strategy.
Boomerang is an app that makes short gif-like videos, and these videos contain no sound. They are very entertaining. They will help to catch the attention of your audience. You can take a burst of pictures through it. Then, this app will show these pictures in fast motion. So, we can say boomerang isn’t a video and doesn’t quite picture.
Instagram introduced boomerang; you can also create a boomerang in your stories. Like, make boomerang of your garments, watches, and shoes, then post them in your stories or profile.
Through boomerang, you can present your products to your customers in a creative way. You can also add images, text, or tag your users in the boomerang video.
To create boomerang, go to the home button at the bottom right and swipe to the right. Here, tap “Boomerang” at the bottom and hit the white button. Instagram will take a burst of pictures by using the boomerang app and create a boomerang video.
9: Through Instagram Influencers:
Influencers marketing has become most prominent on Instagram. It is used to promote physical goods like garments, watches, shoes, and plastic products. Because presenting the work in an influencer's hands will attract and generate more interest in your followers. In this way, you can offer your product in the limelight.
Influencers charge you by your followers. New people will know about your product that will give you the best results of your marketing strategy.
Engage only those influencers who suit your brand. Otherwise, it seems to be over promotion and insincere.
10: Make your product-related tutorial videos:
Tutorial videos on your product are the most popular content on Instagram. It is a handy shopping post that helps to promote your product. It tells the customers about product education. Tutorial videos help to increase your product sales by assisting people in understanding your work. Customers get more information about the product you offer.
You can make IGT videos on Instagram that will help secretly to sell your brand to your Instagram followers. It will help in focusing on a beautiful and creative vision.
11: Create a signature style:
A consistent signature style helps your customers to scroll down through your timeline and identify your posts quickly. It can help to differentiate your product.
There are some tips about signature style:
- Enhance your product identity by using a signature style.
- Use it on all your posts to make a consistent look.
- Add at least one signature style in each post.
Signature style assists in increasing your brand visualization and making people know more about your product.
12: Use product tags and stickers:
Instagram marketing has become global. It becomes easier to tag your products in your posts so that your customers can easily buy your work by using Instagram.
Instagram allows for product tags and stickers to tap on the product in your posts and stories to get more information about your work.
Product tags lead your customers to the site where they purchase them quickly. It has become convenient for Instagram users. Product tagging and stickers help to cope with the problem of attaching links in the Instagram posts.
13: Stay Interactive with your audience:
Your interaction with your audience makes them confidant. When you post about your product like plastic products, brass products, shoes, garments, and watches, customers don’t want to stick just on the product copy. They want to hear from you. Your personality and voice play a significant role in selling your product on Instagram.
There is a point that will help you interact with your customers and give them a read carefully:
When you share something about your product, that will be the time when you can interact with your customers. Post your videos and photos with exciting captions and tell them about how who inspired you about it.
14: Use Instagram analytics:
If you are marketing on social media, you must be aware of the audience and the resenting content. Having an eye on Instagram analytics helps you with your marketing progress and enables you to prosper your business or market on this Instagram. Keeping an eye on demographics lets you analyze your flowers' hunger to follow the trends. The engagement rate expresses the performance of your product. The impression rate tells you how many times the audience glance on your content.
15: Creating outstanding sales:
The following steps help you to make outstanding sales on Instagram.
- Build a creative profile to mold your followers into customers. It is done by converting your face into a business account.
- Use creative, unique, and brand content to engage real following on your account. It is always pre-scheduled for t your Instagram's post and plans.
- Boosting sales on Instagram is also a difficult task that can be done by using specified hashtags. This method increases and attracts more customers in a short time.
16: Running ads:
Promoting content on Instagram is not an easy task if you are a beginner, so Instagram introduces ads strategy. Running ads on Instagram helps marketers to show off their brand in the form of compelling images. Using the Instagram ads strategy, you can hit your choice's target audience as per your need. It could also save you money and time. It's a straightforward and economical process. You have to select the content you want to promote. Click on the content, then click the boost and enable button. Instagram then fetches the target audience automatically. There is also a manual option by which you can change the gender, age, and audience range.
17: Reminder post about your products sale to your customer:
Last year Instagram launched the reminder option about the upcoming products; this option rock the market. By seeing such a reminder, the audience anxiously starting waiting for the product. It increases the customer's attraction, and also the sale is on its top. This option also helps customers to be aware of the new upcoming products of their favorite brands. You can use both stickers on your posts and tags in your stories, so the engaging people set reminders of launch dates, and also product preview is available in an attractive image so that they can buy the product as soon as it's launched.
18: Run an Instagram contest:
Instagram contests are made to engage more audience on your account with giveaway series. Instagram performances that bring out the giveaway contest have much more followership than others. On a giveaway contest, an Instagram user must have to follow the account to enter into the game. It also increases your brand awareness in a short period. To run an enchanting contest, you must have to mention the rules and regulations of participating in the contest.
19: Start using Instagram shopping:
If you want to increase your product's selling rate, you must use the Instagram shopping option. From 2017 when you used to engage the audience or customers directly to your business accounts, Instagram launches shop posts options to engage the audience straight on to your websites or storefronts by using links in your posts. The following steps help you to start Instagram shopping.
Requirements:
- You are living in an Instagram shopping eligible country.
- Must have a personal or business profile on Instagram.
- Must connect your Instagram with a Facebook page to add up items in the Facebook catalog.
Facebook catalog:
- Add your items on the Facebook catalog helps you tag them easily in your Instagram posts and stories. There is also an option for creativity.
- Must add a description with your items on the Facebook catalog that helps the audience to get aware of the tagged product.
Final approval:
- After fulfilling all the requirements for Instagram shopping and setting up the catalog, submit your business account for support.
- You get notified by Instagram within a few days about your approval.
20: Create a call to action in your caption:
Now the Instagram audience is much aware of the things than before. So, it would be best if you had to create a perfect CTA to captivate them. CTA generally shows the choice and response of your audience about your products. CTA may be a form of a clickable image or a button for the customers, reflecting the direct marketer and customer relations.